Ms. Takigawa :

Noevir Group encompasses cosmetics, health food, and OTC pharmaceuticals businesses. Group companies include Noevir Corporation (hereinafter referred to as “Noevir”) that manufactures and sells cosmetics and OTC pharmaceuticals, TOKIWA Pharmaceutical Corporation, and TOKIWA Medical Service in which operates a placement medicine sale, a unique pharmaceuticals sales system in Japan. As an Information System Department Director, I oversee all affiliated companies’ information systems.

Ms. Munezane :

My responsibilities as the manager of the Information System Department include management of all affiliated companies’ ID, server, and network. Also, I take charge of the selection and operation of systems and applications.

Mr. Murakami :

I work with my manager, Ms. Munezane, on server operation, and network management. I am also responsible for implementing various services, including LINE WORKS and its operational practices.

Ms. Takigawa :

Noevir’s products reach customers via corporate authorized selling agencies or housewife staff’s individual sales activities. Thus, Noevir’s sales representatives would oversee several distributors per branch and conduct sales support activities with phone calls and e-mails. However, the communication between distributors and sales representatives was often ineffective; many sales representatives were in dire need of a way to deliver information to several distributors at once. As a result, a request asking to authorize the use of LINE came to the Information System Department.

Sales staff provides the distributors with information on new product launch, training sessions, delivery dates, and inventory data. Conversely, distributors must report back their daily sales activities. With LINE, I could envision the seamless and more immediate communication. However, the risk of misdirecting messages that may contain confidential or personal information to the outsider was quite concerning.

Ms. Takigawa :

First, it began with a request from the salesperson of TOKIWA Medical Service. The salesperson asked the permission to make use of LINE to contact nationwide placement medicine sales customers. Hence, we adopted LINE WORKS for its chat interface that could safeguard our sensitive corporate data. Since LINE WORKS is easily accessible on PC, we can send long announcements from the head office at once too. Accordingly, TOKIWA Pharmaceuticals’ and Noevir sales employees began using LINE WORKS to contact distributors. Nowadays, more than 1000 people from the Sales, Information System and Management Department of the three aforementioned companies utilize LINE WORKS.

I think the advanced security and familiar user interface similar to LINE are the most appealing aspects of LINE WORKS. Indeed, getting rid of the need to train many midway sales team joiners is a great advantage. Moreover, we expected that even the partnered distributors with high age range could benefit from LINE WORKS’ external messenger connection feature. In fact, we believed that the distributors could experience improved communication with our sales representatives since they know how to utilize LINE already.

Ms. Munezane :

Initially, we used to write and distribute manuals or hold a briefing session when introducing a new tool – LINE WORKS never needed them. Even after the implementation, only a few employees had inquiries about usage. LINE WORKS is the first tool to integrate into our company system so seamlessly.

Ms. Takigawa :

We make sure to instruct sales representatives not to leak the personal information and that every conversation that took place via LINE connection will leave log data.

Mr. Murakami :

We can guarantee security by preventing employees from sending executable files with the LINE WORKS admin feature.

Ms. Takigawa :

Group chat feature became the inseparable communication tool to Noevir sales representatives. Initially, the function could not be interconnected with LINE, but over time it became available with updates. We are thankful for how it allows a number of our employees to exchange information at any time; this is crucial as sales representatives must interact with various distributors and groups, such as specific event participants. Previously, sales staff had to call or send e-mails to each distributor individually; only after connecting with LINE did LINE WORKS become the primary communication tool to sales representatives. Now sales employees can create group chats based on different purposes and invite the right people without any limitations. Furthermore, they can conveniently handle tasks with flexibility by sending information at once in the group chats.

Mr. Murakami :

Sales employees can send Excel, Word, and PDF files with LINE WORKS. Now sending various business data is easily accessible.

Ms. Takigawa :

In addition to cosmetics, Noevir runs apparel and underwear businesses. Therefore, we use LINE WORKS to inform new products to distributors and retailers by sending sample images or explanation videos made by sales representatives in group chats.

Ms. Munezane :

In the past, the Information Systems Department used to deliver system failure or update notices to all group companies via e-mail. After implementing LINE WORKS, we post such information on home boards. Most of the employees check home postings faster than e-mails; hence, we make announcements that need to be delivered swiftly and surely on home boards.

Ms. Takigawa :

Initially, LINE WORKS was selected primarily as a means for the sales force to communicate closely with customers and distributors. However, now it functions as a convenient platform that bridges communication among all affiliated companies even more so than the existing groupware.

Mr. Murakami

The Information System Department needs to manage all accounts of affiliated companies. We use the LINE WORKS API and ETL tool’s DataSpider※ to acquire HR info in the form of CSV data automatically. The system deletes the LINE WORKS accounts of retirees and members on leave by itself; it also sends issued accounts to new employees through e-mail. As there is no need to manage each account manually, it helps to streamline work procedures effectively.

Ms. Takigawa :

Currently, we are using LINE WORKS in combination with the existing groupware. However, in the future, we plan to use it as the primary communication tool to support busy sales staff by connecting with various systems and better take advantage of its convenience. We are reviewing whether we can communicate and check work-related info immediately and securely only using LINE WORKS all over the group companies.

One of the attempts is to implement a Help Desk Chatbot related to PCs utilized in the office. Sales representatives frequently work outside and cannot contact the helpdesk in case of desk absence. As a result, I would like to establish an automatic response Chatbot for simple inquiries. In the future, I want to develop a hub to connect to various applications. If we can consolidate different systems’ UI into LINE WORKS as a single platform, it would boost the productivity of our sales teams.

Ms. Munezane :

Ms. Munezane: We are considering whether it would be possible to replace manual writing of daybook, using existing company groupware, with LINE WORKS voice input system outside the office. Though we are already supporting our employees by giving them access to connect with smartphones, we would like to significantly improve their work efficiency by facilitating more comfortable and faster ways to input info. LINE WORKS is equipped with various functions in addition to voice input, and therefore, we would like to increase the applied uses within all group companies.

※DataSpider…ETL tool that connects data between different systems without programming

※All details, affiliations, and positions specified were gathered at the time of interview.

Dr. Taka-aki Nakada :

Chiba University Hospital’s Department of Emergency and Critical Care Medicine serves as the disaster hub hospital of Chiba Prefecture, as well as seriously ill patients within the city. Additionally, it provides immediate response to any events occurred within the institution related to seriously ill patients through a professional team called “MET (Medical Emergency Team).”

Dr. Taka-aki Nakada :

The main reason was our need to share the status before and after a call is made through the doctor assembly request system via chat. We thought of using LINE WORKS to share the latest information with everyone post-call.

Mr. Yamao :

Although the doctor assembly request system had been deemed to be useful, many people were still unaware when emails were sent since they received personal emails in the same inbox. So we came to think, “What if we use LINE WORKS instead of emails?”, which led us to propose a system in which, instead of sending emails, chatroom messages would be sent through LINE WORKS’ bot API and contact even after the call is conducted through the chatroom.

Dr. Shigeto Oda :

I believe that it is innovative. It is incredible how the details, which had previously only been able to be communicated one-on-one by word-of-mouth, could now be shared with everyone at the same time.

There was recently an incident in which about 50 people were injured at the Makuhari Messe convention center. I was on a business trip to a different region for an academic conference, and Chiba’s Fire Department sent me a call for COMET (Chiba Outreach Medical Emergency Team).

Until now, the dispatch of COMET was only determined after identifying a particular situation through a phone call, which was very time-consuming when trying to figure out the current conditions and make the right decisions. This time, however, all pertinent information was shared and exchanged moment by moment through LINE WORKS chat. From details of the conditions shared, we deemed it to be a serious crisis, and thus allowed COMET to be dispatched right away. We could give orders anywhere in the world while continuously checking upon the current situation via LINE WORKS. This allowed us to maintain more situational control. It was remarkable.

Dr. Taka-aki Nakada :

We have been focusing on the research and development of a smart patient data collection, processing and sharing system. So we have coined the Smart119 Project, to achieve fast and accurate emergency medical service through the medical device and system R&D project by Japan’s AMED (Japan Agency for Medical Research and Development) in hopes to realize the future of medical care. We wish to utilize the experiences gained from LINE WORKS to emergency medical sites, to continue to develop an innovative system and accomplish accurate emergency medical care.